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It is a medium dark shade of blue-magenta.
This color has a hexadecimal color code of #4A3687, which means it is composed of 29.02% red, 21.18% green, and 52.94% blue in the RGB color model.
PANTONE Violet has a CMYK color value of 90, 99, 0, 0, which means it is composed of 90% cyan, 99% magenta, 0% yellow, and 0% black in the CMYK color model.
It has a hue of 255°, a saturation of 60%, and a lightness of 53% in the HSL color space.
This color is often associated with mindfulness practices, spirituality, and creativity.