PANTONE 7490

PANTONE 7490 has two variants: PANTONE 7490 C and PANTONE 7490 XGC.

The C stands for coated and the XGC stands for extended gamut coated.

These indicate the type of paper or material that the color is printed on.

PANTONE 7490 C is a shade of green that has a hue value of 84°, which means it is a cold color.

That color has a luminance of 61%, which means it is a pastel color.

It has an RGB value of (118, 155, 61) and a hexadecimal code of #769B3D.

PANTONE 7490 is a color that can be used for various purposes, such as branding, packaging, web design, or interior design.

That shade of green can evoke feelings of nature, freshness, growth, or harmony.

It can also be combined with other colors to create different effects or moods.

For example, PANTONE 7490 can be paired with white for a clean and crisp look, or with yellow for a lively and energetic vibe.

PANTONE 7490 is a soft, muted green shade, evoking a sense of nature and tranquility. It's often used in designs that promote sustainability, wellness, and organic products. Examples include packaging for eco-friendly cosmetics, interior designs for calming spaces, and branding for health-conscious food companies. This versatile hue pairs beautifully with earthy tones like beige and brown, creating a harmonious palette. Designers appreciate PANTONE 7490 for its ability to convey serenity while remaining fresh and contemporary, making it popular across various industries.

PANTONE 7490 is a soft, muted green with earthy undertones, evoking a sense of tranquility and nature. To enhance its charm, incorporate colors like soft beige or creamy white for a clean, refreshing palette. Warm terracotta harmonizes beautifully, adding a rustic touch. For a more vibrant contrast, consider muted coral or peach tones; these colors energize the palette without overwhelming. Additionally, deep navy can offer a sophisticated synergy, grounding the soft hues. This combo creates a balanced, inviting atmosphere, perfect for interior design or fashion.

Viva Magenta, announced as Pantone's Color of the Year for 2023, is a vibrant crimson hue that encapsulates boldness and vitality. The color draws inspiration from nature, specifically the cochineal insect, which produces a natural dye known for its rich red tones. Viva Magenta radiates optimism and strength, making it versatile for use in fashion, interior design, and graphic arts. Often associated with empowerment, this lively shade encourages creativity and experimentation. Its allure lies in its ability to evoke emotions while maintaining a sense of balance and harmony.

Far away, in the quaint coastal village of Celestia, where the sea met the sky in endless hues of blue, Iona Westwood, a seasoned fisherman with a soul as vast as the ocean, lived a simple life. His days were filled with the rhythm of the waves and the pull of the nets. However, a storm was brewing - not of nature, but of innovation.

Iona's life changed when he encountered Julio Sweetheart, a brilliant yet eccentric engineer who had recently moved to the village. Julio was a visionary in motion design, obsessed with how colors could influence human perception and emotion. His latest obsession was PANTONE 7490, a color described as a calming, earthy green - a shade that had recently intrigued the design world for its subtle yet profound impact.

Julio's work was driven by the idea that colors could transform experiences and evoke deep emotional responses. He was working on a groundbreaking project to revolutionize how motion design was used in everyday life, but he struggled to find the perfect color to serve as the cornerstone of his new design principles. That's when he discovered PANTONE 7490.

In his experiments, Julio found that PANTONE 7490 had a unique ability to calm and inspire viewers, making it perfect for his motion design project. He envisioned a spectacular, immersive experience where this color would be used to not just create visual appeal but to influence moods and perceptions profoundly.

But Julio faced a challenge - his grand vision required a large, dynamic presentation, and the only way to bring it to life was through a high-profile local event. He needed a partner who understood the depth of the community and could help him integrate this innovative design into something meaningful. That's where Iona came in.

Despite his initial skepticism, Iona was intrigued by Julio's passion and the potential of this color. The two unlikely allies set to work, combining their distinct skills. Iona used his knowledge of the sea and its rhythms to create a narrative that would serve as the backdrop for Julio's motion design. Together, they crafted an immersive, ocean-themed experience using PANTONE 7490. The design would flow and shift like the tides, invoking a sense of peace and connection with nature.

As the day of the event approached, the villagers were curious about the strange collaboration between the fisherman and the engineer. On the night of the unveiling, the old lighthouse was transformed into a beacon of color and motion. The lighthouse's facade was bathed in the gentle, shifting hues of PANTONE 7490, accompanied by mesmerizing motion patterns that evoked the ebb and flow of the ocean.

The effect was nothing short of magical. Villagers, who had grown accustomed to the monotony of their daily lives, were captivated. The calming green tones and fluid movements brought an unexpected tranquility to the event. People spoke of feeling as though they were part of a living, breathing artwork that connected them with the natural world in a way they had never experienced before.

Iona and Julio's collaboration demonstrated the profound impact that thoughtful design and color could have on human emotions and experiences. The use of PANTONE 7490 in motion design wasn't just innovative; it was transformative. The village of Celestia had witnessed a true revolution in how they perceived and interacted with their environment.

Julio's groundbreaking project gained recognition far beyond the village, and Iona's understanding of the delicate balance of nature was celebrated. Their story became a testament to the power of unlikely partnerships and the revolutionary potential of design.

And so, amidst the tranquil waves and the rhythmic dance of color, Iona Westwood and Julio Sweetheart changed the way their world saw and felt, proving that sometimes, the most profound revolutions start with something as simple - and as revolutionary - as a single color.