PANTONE 2024

PANTONE 2024 is a color code that belongs to the PANTONE® USA system, which is a standard for identifying colors used in various industries such as graphic design, fashion, printing, and plastics.

This colour is also known as Apricot Crush, a warm and inviting orange hue that reflects a new understanding of nature and wellness.

It is part of a palette of colors that includes warm greys, tenuous pinks, inviting reds, blues and greens, bold oranges, electric pastels, and gold.

PANTONE 2024 has a hexadecimal value of #E68E5E, which means it is composed of 90.2% red, 55.69% green and 36.86% blue.

It has a complement color of #5eb5e5, which is a light blue.

PANTONE 2024 is one of the colors that are expected to be popular in the Spring/Summer 2024 season.

Far away, in the heart of a bustling city stood a boutique renowned for its avant-garde fashion. The store was a canvas of creativity, but lately, it had been buzzing with anticipation over the newest PANTONE color: "Elysian Blue." Alexander Rocket, the shop assistant with a flair for innovation, was excitedly preparing for the launch. His passion for fashion and his meticulous attention to detail had earned him a reputation as a trendsetter.

Jacob Buffalo, a writer known for his insightful essays on cultural phenomena, had taken a keen interest in this color’s debut. He believed that "Elysian Blue" might symbolize a shift in the collective consciousness, and he wanted to explore this idea further. So, he scheduled a meeting with Alexander to delve into the color's impact on fashion and culture.

Their meeting took place in the boutique’s serene backroom, adorned with swatches of the new color and various prototypes. Alexander, dressed in an impeccably tailored suit, greeted Jacob with enthusiasm.

"Jacob, welcome! I’m thrilled you’re here. Elysian Blue is more than just a shade - it’s a movement," Alexander began, gesturing to a display of garments in the new color.

Jacob, in his casual attire, nodded thoughtfully. "It’s fascinating, Alexander. I’m curious: what makes this color so significant?"

Alexander gestured towards a display of various fabric samples. "Well, Elysian Blue represents tranquility and innovation. It’s a bridge between the past and the future, blending nostalgia with a forward-looking perspective. It’s designed to evoke a sense of calm while also pushing boundaries."

Jacob’s eyes lit up. "That’s intriguing. How does this color translate into the design of clothes?"

Alexander smiled. "Elysian Blue is versatile. It can be both soothing and striking, depending on how it’s used. For instance, in a flowing dress, it can embody elegance and serenity. In a tailored suit, it’s both bold and sophisticated. It’s about finding the right balance between subtlety and impact."

Jacob scribbled notes furiously, his curiosity piqued. "Do you think the impact of this color goes beyond fashion? Can it influence societal trends or cultural shifts?"

Alexander leaned back, contemplating. "Absolutely. Colors have a profound psychological impact. Elysian Blue, with its calming properties and innovative edge, might encourage people to embrace change while staying grounded. It could symbolize a new era of harmony and progress."

Jacob looked up from his notes, his eyes reflecting the deep blue of the fabric. "It’s as if this color is not just a trend but a reflection of our aspirations. It’s about finding balance in a rapidly changing world."

Alexander nodded in agreement. "Exactly. And it’s not just about the color itself but how it’s perceived and used. Elysian Blue encourages us to think beyond the surface, to explore deeper meanings and connections."

As their discussion drew to a close, Jacob realized that Alexander’s insights had given him a new perspective. The color wasn’t merely a trend but a symbol of something more profound - a fusion of tranquility and innovation, tradition and future.

"I can’t wait to write about this," Jacob said with a smile. "Elysian Blue is more than just a hue; it’s a narrative of our times."

Alexander grinned. "I’m glad you think so. It’s always exciting to see how our creations resonate with others."

As Jacob left the boutique, he felt inspired. The color "Elysian Blue" had unveiled a new lens through which to view not just fashion but the world itself. And in that quiet, vibrant shade, he saw the reflection of a future filled with hope and possibility.

Far away, in the heart of a bustling city stood a boutique renowned for its avant-garde fashion. The store was a canvas of creativity, but lately, it had been buzzing with anticipation over the newest PANTONE color: "Elysian Blue." Alexander Rocket, the shop assistant with a flair for innovation, was excitedly preparing for the launch. His passion for fashion and his meticulous attention to detail had earned him a reputation as a trendsetter.

Jacob Buffalo, a writer known for his insightful essays on cultural phenomena, had taken a keen interest in this color’s debut. He believed that "Elysian Blue" might symbolize a shift in the collective consciousness, and he wanted to explore this idea further. So, he scheduled a meeting with Alexander to delve into the color's impact on fashion and culture.

Their meeting took place in the boutique’s serene backroom, adorned with swatches of the new color and various prototypes. Alexander, dressed in an impeccably tailored suit, greeted Jacob with enthusiasm.

"Jacob, welcome! I’m thrilled you’re here. Elysian Blue is more than just a shade - it’s a movement," Alexander began, gesturing to a display of garments in the new color.

Jacob, in his casual attire, nodded thoughtfully. "It’s fascinating, Alexander. I’m curious: what makes this color so significant?"

Alexander gestured towards a display of various fabric samples. "Well, Elysian Blue represents tranquility and innovation. It’s a bridge between the past and the future, blending nostalgia with a forward-looking perspective. It’s designed to evoke a sense of calm while also pushing boundaries."

Jacob’s eyes lit up. "That’s intriguing. How does this color translate into the design of clothes?"

Alexander smiled. "Elysian Blue is versatile. It can be both soothing and striking, depending on how it’s used. For instance, in a flowing dress, it can embody elegance and serenity. In a tailored suit, it’s both bold and sophisticated. It’s about finding the right balance between subtlety and impact."

Jacob scribbled notes furiously, his curiosity piqued. "Do you think the impact of this color goes beyond fashion? Can it influence societal trends or cultural shifts?"

Alexander leaned back, contemplating. "Absolutely. Colors have a profound psychological impact. Elysian Blue, with its calming properties and innovative edge, might encourage people to embrace change while staying grounded. It could symbolize a new era of harmony and progress."

Jacob looked up from his notes, his eyes reflecting the deep blue of the fabric. "It’s as if this color is not just a trend but a reflection of our aspirations. It’s about finding balance in a rapidly changing world."

Alexander nodded in agreement. "Exactly. And it’s not just about the color itself but how it’s perceived and used. Elysian Blue encourages us to think beyond the surface, to explore deeper meanings and connections."

As their discussion drew to a close, Jacob realized that Alexander’s insights had given him a new perspective. The color wasn’t merely a trend but a symbol of something more profound - a fusion of tranquility and innovation, tradition and future.

"I can’t wait to write about this," Jacob said with a smile. "Elysian Blue is more than just a hue; it’s a narrative of our times."

Alexander grinned. "I’m glad you think so. It’s always exciting to see how our creations resonate with others."

As Jacob left the boutique, he felt inspired. The color "Elysian Blue" had unveiled a new lens through which to view not just fashion but the world itself. And in that quiet, vibrant shade, he saw the reflection of a future filled with hope and possibility.