PANTONE 2020 is the name of the color of the year chosen by Pantone, a company that provides color standards and solutions for various industries.
The color of the year is meant to reflect the mood and trends of the society at a given time, and to inspire design and creativity.
The color of the year for 2020 is PANTONE 19-4052 Classic Blue, a deep and elegant shade of blue that evokes the sky at dusk.
According to Pantone, this color represents calmness, confidence, and connection, as well as stability and resilience in a time of uncertainty and change.
It is also a versatile and timeless color that can be applied to different materials, textures, and finishes, and that can be combined with other colors in various palettes and harmonies.
Pantone describes Classic Blue as a multi-sensory color, meaning that it can be experienced not only visually, but also through sound, smell, taste, and touch.
To illustrate this, Pantone has collaborated with partners to create a sound, a fragrance, a flavor, and a texture that match the essence of Classic Blue.
These sensory elements are intended to enhance the emotional and psychological impact of the color, and to provide a more immersive and holistic experience for the users.
Pantone's 2020 color of the year has been widely adopted and celebrated by designers, artists, brands, and consumers across various domains, such as fashion, beauty, home décor, graphic design, and more.
It has also been praised for its simplicity and universality, as well as for its soothing and reassuring qualities.
Classic Blue is a color that can appeal to everyone, and that can inspire hope and optimism for the future.