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PANTONE 2019 is the name of the color that Pantone, a company that provides color standards for various industries, selected as the color of the year for 2019.
The color is officially called Living Coral, and it is a warm and vibrant shade of coral with a golden undertone.
Pantone chose this color because it represents the fusion of modern life, as it appears in both natural surroundings and social media.
It also symbolizes our innate need for optimism and joyful pursuits, as well as our desire for playful expression.
Living Coral is a color that embraces us with warmth and nourishment, and encourages lighthearted activity.