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NCS S 5040-R10B is composed of 0% cyan, 90% magenta, 40% yellow, and 72% black in the CMYK color model.
In the RGB color model, it has the values of 82 for red, 7 for green, and 28 for blue.
It is a shade of red with a slight purple tint, and it has a hue of 343, a saturation of 91, and a lightness of 32 in the HSL color model.
This color is similar to the color of burgundy wine or dried blood.
NCS S 5040-R10B can create a dramatic and elegant contrast when paired with lighter colors, such as white or beige.
It can also evoke a sense of mystery, passion, or sophistication.