NCS S 4050-Y70R

NCS S 4050-Y70R means that the color has 40% blackness, 50% chromaticness, a yellow hue with 70% redness.
The color is a medium dark shade of red with some brown tones.

It’s a red that’s not too bright
But still can catch your sight
It’s a bit like rust or brick
Or maybe even lipstick

It’s a color that can warm
But also can alarm
It’s not a common hue
But it has its own value

Long time ago, in the bustling city of Chromopolis, where colors ruled the fashion world, there lived two unlikely heroes: Dr. Rohan Nova, a brilliant but eccentric color scientist, and Hubert Abloh, a humble factory worker with a hidden flair for design.

Dr. Nova was known for his groundbreaking research in color theory. His lab was a kaleidoscope of hues, but one color always eluded him: NCS S 4050-Y70R, a vibrant, almost otherworldly shade of yellow-red. Despite its potential, it was considered too bold for mainstream fashion. Determined to change this, Dr. Nova embarked on a mission to prove its worth.

Meanwhile, Hubert Abloh worked at the Chromopolis Textile Factory. By day, he operated the dyeing machines, but by night, he sketched designs inspired by the colors he worked with. Hubert had a secret admiration for NCS S 4050-Y70R, often dreaming of ways to incorporate it into his designs.

One fateful day, Dr. Nova visited the factory to oversee the production of a new fabric. As he walked through the rows of machines, he noticed Hubert meticulously adjusting the dyeing process. Intrigued by Hubert's precision, Dr. Nova struck up a conversation.

"Ah, Hubert, isn't it? I've heard you're quite the expert with colors," Dr. Nova said, his eyes twinkling with curiosity.

Hubert blushed. "I just do my job, Doctor. But I do have a passion for design."

Dr. Nova's interest was piqued. "Tell me, what do you think of NCS S 4050-Y70R?"

Hubert's eyes lit up. "It's a magnificent color! Bold, daring, and full of life. But it's never used in high fashion. It's a shame, really."

Dr. Nova smiled. "What if I told you we could change that?"

And so, an unlikely partnership was born. Dr. Nova and Hubert began experimenting with NCS S 4050-Y70R, creating fabrics that shimmered with the vibrant hue. They faced numerous challenges - fabrics that bled, dyes that faded - but their determination never wavered.

One evening, as they worked late into the night, Hubert had a breakthrough. "Doctor, what if we blend NCS S 4050-Y70R with a touch of metallic thread? It could add a subtle sheen, making it more appealing for high fashion."

Dr. Nova's eyes widened. "Brilliant, Hubert! Let's try it."

The result was stunning. The fabric glowed with a radiant energy, catching the light in mesmerizing ways. They knew they had something special.

With their new fabric in hand, they approached the renowned fashion designer, Vivienne Vivid. Known for her avant-garde creations, Vivienne was always on the lookout for the next big thing.

Dr. Nova and Hubert presented their creation. "We call it Radiant Revolution," Dr. Nova announced proudly.

Vivienne examined the fabric, her eyes widening with excitement. "This is extraordinary! I've never seen anything like it. I must use it in my next collection."

The debut of Vivienne's collection was a sensation. Models strutted down the runway in garments that shimmered with NCS S 4050-Y70R, capturing the imagination of the fashion world. The color that was once deemed too bold became the new trend, celebrated for its vibrancy and uniqueness.

Dr. Nova and Hubert watched from the sidelines, beaming with pride. Their unlikely partnership had changed the fashion world, proving that even the boldest colors could find their place in high fashion.

As the applause echoed through the hall, Dr. Nova turned to Hubert. "We did it, my friend. We brought NCS S 4050-Y70R to life."

Hubert smiled. "And who knows what other colors we can revolutionize next?"

And so, the Radiant Revolution began, with Dr. Rohan Nova and Hubert Abloh leading the charge, one bold color at a time.