Marc Nova, a motion design artist known for his eccentric style, had a reputation for pushing boundaries. His latest project was no exception. He had just received an impossible challenge from a high-profile client: create a motion design that would blow their minds using a color they had never seen used effectively - NCS S 1030-G30Y. A murky, muddled green with a splash of yellow, the color seemed as though it couldn’t decide if it wanted to be fresh grass or a lemon that had given up on life.
Marc stared at the color swatch on his computer screen, his eyes squinting as if it might morph into something more useful if he just looked long enough. "How am I supposed to make
this look good?" he muttered to himself, rubbing his temples.
Meanwhile, on the other side of town, Igor Korr, a delivery worker, was preparing for another day of dropping off packages and dodging stray dogs. Igor had a peculiar fondness for colors, though it was more out of habit than art. After all, he saw countless shades daily while delivering everything from neon signs to pastel furniture. Today, however, would be different.
Marc, in a moment of desperation, had placed a frantic order for a custom-made, large-scale print of NCS S 1030-G30Y, hoping that maybe seeing the color in real life would spark some inspiration. Igor was tasked with delivering this print.
When Igor arrived at Marc’s studio, he could sense something unusual in the air. The studio was plastered with wild designs and vibrant hues, but the atmosphere was thick with tension.
"Got a delivery for Mr. Marc Nova," Igor called out as he entered the studio.
Marc, who was pacing back and forth, froze mid-step. "You… you have it?"
Igor nodded and unrolled the print. The moment it was fully unwrapped, the room was flooded with the unmistakable, almost offensive presence of NCS S 1030-G30Y. Marc’s jaw dropped - not in awe, but in sheer shock. The color was even more grotesque in person.
Igor tilted his head, examining the print. "You know, it kind of looks like baby puke."
Marc snapped out of his daze. "That’s exactly the problem! I have no idea how to make this color work in a design. The client wants it to be
the star of the show!"
Igor, who had a knack for thinking on his feet, shrugged. "Why not lean into it?"
Marc raised an eyebrow. "What do you mean?"
"Make it so outrageous that it works. If this color’s going to be in the spotlight, make it dance - literally. Turn it into a character. Animate it as if it’s the life of the party. Embrace the chaos."
Marc blinked, considering Igor’s suggestion. "You mean… make the color itself the protagonist?"
Igor nodded. "Exactly. It’s so bizarre, it might just work."
Inspired by Igor’s unconventional idea, Marc dove back into his work with newfound energy. He animated NCS S 1030-G30Y as a zany, unpredictable character - bouncing around the screen, transforming into various shapes, and even doing a little jig. The color was no longer an eyesore; it was the highlight of the design, embodying everything weird, wild, and wonderful.
Days later, Marc sent the final design to the client. He braced himself for their reaction, fully expecting a scathing review. Instead, he received an ecstatic email praising his genius. They were thrilled with how he had taken an unattractive color and made it the star, turning something ugly into something unforgettable.
Marc couldn’t believe it. He owed it all to Igor, who had seen what he couldn’t - that sometimes, the best way to deal with a problem is to embrace it head-on and turn it into something comically shocking.
As for Igor, he went on with his deliveries, unaware that his offhand remark had just saved Marc’s career. But from that day forward, every time he saw NCS S 1030-G30Y, he couldn’t help but smile, knowing that somewhere, in some flashy design studio, it was probably dancing its heart out.